Should your business send out holiday cards?

When the holidays roll around, it’s not just a time for celebration, it’s also the perfect moment to show customers how much you appreciate their business. Sending out a simple card to clients, vendors and employees is a small gesture that has a big impact. It shows that you’re thinking of them and recognize how important they are to your company’s success. Putting a holiday card in the mail is much better than sending out a quick email – it’s much more personal and will have a stronger positive impact. Keep these tips in mind when mailing holiday greeting cards:

Remember its purpose
Holiday cards aren’t meant to be used for advertising purposes, so stay away from sales messages, huge logos or pre-printed signatures. This gesture isn’t to benefit your company – it’s purely a gift to the receiver thanking them for their dedication and business throughout the year.

Stay away from specific holidays
Because your clients are likely from different backgrounds and celebrate different holidays, you don’t want to alienate anyone by sending out cards highlighting specific occasions. Stick to a generic message like “Happy Holidays” or “Season’s Greetings.” This Seasonal Sparkle Holiday Card would offer a warm greeting to any one of your clients, vendors or employees.

Avoid the rush
Don’t let the business of the holidays get in your way of sending out cards on time. Set aside some hours in late November or early December to send out your holiday greetings before its too late.