When customers can see, touch and compare their options, it becomes much easier to guide them toward stationery that fits their style, celebration and budget. Having the right samples on hand can also help spark conversations about coordinating pieces and additional details they may not have considered.
Here are a few essentials to keep within reach for your next wedding consultation.
A Variety of Invitation Styles
Keep a selection of invitation designs that showcase different looks, from classic and traditional to modern and trend-forward. Having a few starting points ready can help customers narrow down what they like and make the design selection process feel less overwhelming.
Print Process Samples
Print is something customers often need to see and feel for themselves.
Showcase samples featuring different print processes, such as letterpress, thermography, foil and digital printing. Being able to compare texture, shine and dimension in person can help customers understand the differences and choose the option that feels right for their wedding stationery.
Envelopes and Coordinating Details
The invitation is only one part of the complete look. Keep envelope options and coordinating pieces nearby so you can easily show customers how their wedding paper can work together.
This is also a great opportunity to introduce details like reception cards, response cards, programs, menus, signage, napkins and thank you cards.
Sample & Sell Kits
Sample & Sell Kits make it easy to showcase products without having to keep a large inventory of individual pieces on hand. They give customers a closer look at the details, materials and print processes available while giving you a helpful tool for guiding the conversation.
A Few Go-To Best Sellers
Sometimes, too many choices can make it harder to choose. Keep a few of your favorite or best-selling designs ready to share with customers who aren’t sure where to begin.
A strong recommendation can help move the conversation forward and give customers a little confidence when they’re feeling stuck.
Be Ready to Start the Conversation
The right tools can make a wedding consultation feel more relaxed, informative and productive for everyone involved. With a thoughtful selection of samples and coordinating pieces on hand, you’ll be ready to help customers explore their options and discover all the details that can make their wedding stationery order even more complete.
Ready to refresh your consultation toolkit? Explore Carlson Craft samples and products to help you prepare for your next wedding customer.
