Carlson Craft is excited to introduce our new online Trend Collection! The inspiration for this new collection came from customers becoming more trend- forward and fashion-savvy with what they want from their invitations.
We turned to market trends, Pinterest, Instagram, fashion trends, magazines and bridal shows for inspiration for our new designs. Usually new trends are shown two years prior to hitting the market. This is a great way to stay current with what will be on trend within the wedding invitation industry.
Our first launch includes 5 categories featuring:
- Minimalist finishes
- Bright florals
- Modern patterns
- Natural elements
- Destination
The print processes and special extras that make this collection so unique:
- Foil
- Full color
- Thermography
- Matching liners
- Euro flap envelopes
- Double sided printing
- Colorful designs
- Fresh fonts
We thought you’d like to hear more about the process behind developing this gorgeous new line of invitations, so we sat down with our product development team to hear straight from the creators themselves!
How did you decide on the 5 themes?
After researching the market trends, we felt those categories would do the best with our target audience and resonate with what today’s brides are looking for.
How are these new designs different from what Carlson Craft already offers?
There is a wider variety of designs in each category and we used a more daring color palette then what you typically see in Carlson Craft invitations. With this collection we focused mostly on vibrant colors, clean layouts, combination fonts and prominent looks.
How is this collection different from what you see on the market already?
This collection offers custom foil options (with multiple foil colors to choose from) which gives brides maximum customization options. Each invitation also comes with a coordinating liner and euro envelope!
What is the goal for this Trend Collection?
Carlson craft’s goal is to continually bring a fresh look to our product offering while still maintaining an effortless ordering process for our retail partners and their customers.
We are excited for you to see these new products! Our goal for 2019 and beyond is to bring you a well-rounded collection that will impress you. Be sure to contact your local Carlson Craft retailer to see this new collection.
