The key is creating displays that inspire an idea and make it easy to shop.
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Create a Holiday Table
Instead of displaying products individually, create a complete holiday scene. Pair holiday cards, gift tags, menus, place cards, napkins, and signage together so customers can see how the pieces work as a collection.
The sales opportunity: Show customers the whole look, then make it easy to shop the pieces.
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Create a Giftable Display
Personalized stationery makes a great holiday gift. Create a display around who your customers are shopping for, such as teachers, coworkers, hosts, or newlyweds.
The sales opportunity: Help customers answer, “Who could I give this to?”
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Use a Price-Point Display
Make holiday shopping simple with displays built around a specific price point, such as “Gifts Under $25.” This can work especially well for stocking stuffers, hostess gifts, and smaller purchases.
The sales opportunity: Clear pricing can make purchasing decisions faster and encourage multiple-item purchases.
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Put the Details on Display
Showcase the details that make printed pieces feel special. Feature different papers, finishes, foil, textures, and colors where customers can see and feel them.
The sales opportunity: Let the quality of the product help sell premium options.
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Make It Shareable
Create a holiday display that customers will want to photograph. A styled product arrangement, festive sign, or eye-catching setup can encourage social sharing and give your business another way to get noticed.
The sales opportunity: Your display can keep working even after customers leave the store.
Make Your Display Work Harder
A great holiday display does more than look festive. It helps customers discover products, picture how they’ll use them, and make a purchase.
This season, focus less on simply displaying products and more on creating ideas customers can take home.
