The holiday season may feel far away, but now is the perfect time to start building excitement online. Consistent social media content can keep your business top of mind, inspire customers, and encourage them to start planning before the holiday rush arrives.
Share Ideas Customers Haven’t Thought of Yet
Many customers immediately think of holiday cards, but social media is a great place to showcase everything else they can personalize for the season.
Try posts featuring:
- Holiday party invitations
- Personalized gift tags
- Cocktail napkins
- Thank you cards
- Custom stationery
A simple “Did you know?” or “Don’t forget about…” post can introduce customers to products they may not have considered.
Use Inspiration-Driven Hooks
Holiday shoppers are often looking for ideas, not products. Create posts that help spark inspiration with hooks like:
- Holiday card trends we’re loving this year
- Three festive color palettes to try
- Which holiday card style fits your family?
- Small details that make a big impression
- Holiday entertaining essentials you can personalize
These types of posts encourage engagement while naturally showcasing your offerings.
Let Samples Become Content
Your holiday samples can do more than help close sales in person. Feature them in photos, videos, Reels, and Stories to highlight print methods, paper stocks, embellishments, and finishing details.
Seeing real products helps customers visualize their own projects and builds confidence in their purchase decisions.
Create a Sense of Urgency
As the season gets closer, use social media to remind customers that holiday planning starts earlier than they think.
Try messaging such as:
- It’s never too early to start holiday card planning
- Beat the holiday rush
- Get ahead of mailing deadlines
- Order now, relax later
Gentle reminders can encourage customers to take action before the busiest weeks of the season.
Start Building Momentum Now
Successful holiday selling begins long before the holidays arrive. By sharing inspiration, showcasing product possibilities, and creating engaging social content, you can keep your audience excited, informed, and ready to order when the season begins.
