Running your own website means you have beautiful, professionally printed products at your fingertips—but that alone doesn’t bring in the sales. Whether you’re focused on weddings, special occasions, or the holiday season, finding simple, smart ways to promote your online store can help you connect with more customers and grow your business.
Here are 10 creative ideas to help you get the word out:
- Share Real Orders (With Permission!) Snap a few photos of an actual invitation suite, napkin set, or holiday card order before packaging it up. Show the product in natural light and add a quick caption like, “Another beauty heading out! Want something similar? Shop my link.”
- Add a Link in Your Email Signature Every message you send is a chance to share your store. Add a line to your email signature like: “Shop custom invitations & more: [Your Store Link].”
- Partner with Local Creatives Team up with a photographer, event planner, or baker in your area and cross-promote each other. Share styled photos using your products and tag each other on social media.
- Create a Highlight Reel on Instagram Make a “Shop Invites” or “Wedding Stationery” highlight on Instagram. Include walkthroughs of suites, closeups of foil details, and quick tips on choosing products.
- Offer a “Friend Discount” for Referrals Encourage past customers and friends to refer others. Something as simple as $10 off their next order for each referral can go a long way.
- Share Seasonal or Trending Styles Whether it’s a dusty blue invitation for fall or a cheeky cocktail napkin for summer parties, show off products that feel timely. Use trending hashtags to get more visibility.
- Use Pinterest as a Visual Portfolio Pin product images from your store and categorize them by theme: Boho Wedding, Classic Holiday, Baby Shower, etc. Link each pin directly to your store.
- Show How Samples Work Many customers don’t know they can order samples first. Walk through the process in a short video or story, and explain how it helps them feel more confident before buying.
- Celebrate Customer Reviews Got a happy message or review? Turn it into a cute post or story graphic. Let future customers know you’re easy to work with and your products wow.
- Get Featured in Local Directories Submit your store to local wedding directories, Facebook groups, or small business roundups. Being visible where couples and planners are searching is a great (and free!) way to drive traffic.
The best marketing doesn’t have to feel pushy. It’s about showing up consistently, being helpful, and reminding people that you have something beautiful to offer. With your online store and a little creative hustle, you’ve got everything you need to make a name for yourself.
