Here are six strategies to help you attract and convert wedding clients:
1) Offer Wedding Stationery Bundles
Couples appreciate simplicity, and bundled packages make the planning process seamless. Combine save the dates, invitations, and thank you cards into curated sets at a discounted rate. Not only does this encourage larger purchases, but it also ensures that every printed piece coordinates beautifully for a polished wedding aesthetic.
2) Collaborate with Wedding Pros
Networking with wedding planners, photographers, and venues can provide valuable exposure for your business. Consider showcasing your work in styled shoots or creating exclusive referral incentives. Whether couples upload their own designs or choose from predesigned stationery, having your products featured in real wedding settings helps clients visualize their dream stationery.
3) Host a Contest or Giveaway
A well-timed promotion, such as “Win Free Save the Dates!” or a discount on wedding suites, can boost engagement and expand your reach. Encourage couples to share their wedding vision on social media for a chance to win, creating excitement while organically introducing your brand to new audiences.
4) Refresh Your Wedding Portfolio
Make sure your website and marketing materials reflect the latest wedding trends. Showcase on-trend invitation styles such as minimalist typography, floral designs, or luxe foil accents. Update your gallery with fresh images, client testimonials, and examples of fully styled stationery suites to inspire engaged couples.
5) Leverage Email & Social Media Campaigns
Target engaged couples with beautifully designed email campaigns and social media promotions. Highlight your best-selling designs, share wedding planning tips, and create engaging content around customizable wedding stationery options. A well-timed promotional offer can encourage couples to book their orders sooner rather than later.
6) Offer a Personalized Consultation Service
Some couples need extra guidance when selecting their wedding stationery. Offer a one-on-one consultation service—either virtual or in-person—where they can discuss their vision, touch and feel samples, and explore customization options. This added level of service makes their experience more personal and helps secure their order. Carlson Craft offers an online Find a Retailer service to help couples find local retailers like you!
Make the most of National Weddings Month!
thank you!! great resource!!
ps I need Crlson Craft promotional material with my business name printed on it for some fundraiser tables I’ll be displaying at. Can you provide that?email me papercaperstudio@aol.com