Tips to Grow Your Wedding Business

February isn’t just about romance—it’s also National Weddings Month, making it the ideal time to connect with engaged couples and grow your wedding business. Whether you’re a recent bride who has been inspired to start your own business selling wedding invitations or a seasoned retail partner of Carlson Craft, we’ve got some great tips for you.

Here are six strategies to help you attract and convert wedding clients:

1) Offer Wedding Stationery Bundles

Couples appreciate simplicity, and bundled packages make the planning process seamless. Combine save the dates, invitations, and thank you cards into curated sets at a discounted rate. Not only does this encourage larger purchases, but it also ensures that every printed piece coordinates beautifully for a polished wedding aesthetic.

2) Collaborate with Wedding Pros

Networking with wedding planners, photographers, and venues can provide valuable exposure for your business. Consider showcasing your work in styled shoots or creating exclusive referral incentives. Whether couples upload their own designs or choose from predesigned stationery, having your products featured in real wedding settings helps clients visualize their dream stationery.

3) Host a Contest or Giveaway

A well-timed promotion, such as “Win Free Save the Dates!” or a discount on wedding suites, can boost engagement and expand your reach. Encourage couples to share their wedding vision on social media for a chance to win, creating excitement while organically introducing your brand to new audiences.

4) Refresh Your Wedding Portfolio

Make sure your website and marketing materials reflect the latest wedding trends. Showcase on-trend invitation styles such as minimalist typography, floral designs, or luxe foil accents. Update your gallery with fresh images, client testimonials, and examples of fully styled stationery suites to inspire engaged couples.

5) Leverage Email & Social Media Campaigns

Target engaged couples with beautifully designed email campaigns and social media promotions. Highlight your best-selling designs, share wedding planning tips, and create engaging content around customizable wedding stationery options. A well-timed promotional offer can encourage couples to book their orders sooner rather than later.

6) Offer a Personalized Consultation Service

Some couples need extra guidance when selecting their wedding stationery. Offer a one-on-one consultation service—either virtual or in-person—where they can discuss their vision, touch and feel samples, and explore customization options. This added level of service makes their experience more personal and helps secure their order. Carlson Craft offers an online Find a Retailer service to help couples find local retailers like you!

Make the most of National Weddings Month!