When it comes to bridal shows, your first step is set your show budget. Once you’ve done that and determined which shows you will attend and are signed up, it’s time to visualize and plan a booth design and layout that will grab the attention and draw in the visitors to the show.
Be sure you aren’t waiting until the last minute to plan your booth. As soon as you know the size of your booth and the amenities available, begin your designing. Think of your booth as your mobile store. What the show attendees see should be a clear-cut reflection of your business.
Below in Action Steps are some tips and ideas to think about as you plan your top-notch bridal show booth.
• Get Inspired | Have a look around, and you’ll soon be inspired. Online sites provide a virtually endless sea of inspiration. Check out sites such as Carlson Craft on Facebook, our Wow! It’s in the details Look Book, Pinterest, as well as a simple Google image search for bridal shows.
• Stand Up | Don’t give in to the lure of providing table and chairs. Sitting behind a table in your booth is literally creating a barrier between you and your potential customers. Present yourself as open and inviting; you’re there for a reason… to help visitors quickly find what they’re looking for.
• Home Furnishings | Before you go shopping for things to fill your booth, take a look around your home. You’ll be surprised at all the things you already own and would make wonderful additions to your booth (pictures, frames, furniture, vases, and other miscellaneous décor).
• Captivate | At a bare minimum, have large prints and/or canvases to hang on your wall space or to set on display easels. These oversized visuals will draw the attention of those passing by and should be captivating enough to draw them in for a visit. You’ll also want to have your logo printed and displayed so customers can quickly identify who you are, all the while promoting your brand. One way to class up your booth is to construct a free-standing wall with prints and your business logo.
• Albums | Have your Carlson Craft albums displayed so your booth visitors can browse through them. If space allows, you might consider a place for visitors to sit. You want to show them our albums, tell them all about your business and how you can provide them with what they need, as well as answer any questions they might have.
• Foresee the Future | Bring a great supply of business cards and other sales and promotional materials that include your contact information. Make sure everyone who stops by takes away at least one piece that has a way to get in touch with you after they’ve returned home and had time to review the multitude of paraphernalia they’ve collected at the show.
• Look Around | When you are at the show, take a look around and see if there are any other booths that catch your attention right away. Determine what it is about the booth that made you look. Was it the bright colors used? Was it the trendy theme that stood out? Was it the overall visitor-friendly layout? Take notes and/or photos to reference in the future when you are planning your next booth.